Famous JB 101 Firewokz, was birthed from a nostalgic love for wok hei, a taste of that special flavour that comes one can only find in local zichar (煮炒) where food is cooked in a metal wok over a big fire.
For the love of this wok hei, two young bankers with no prior experience in the F&B industry decided to venture into this terrain with only 1 mission in mind – get this unique taste of our local fare out to people without burning a hole in their pockets!
After 4 years of much trial and errors, the JB 101 Firewokz today have kept true to this mission. The taste of wok hei penetrates every dish that they serve up.
“Understanding our customers’ needs is also very important to us” said Joanne, founder of the brand, and we realised families today want to have healthier choices without compromising on the taste. That’s what makes us unique. We cook with our loved ones in mind, and want to perfect that balance.”
Food that JB 101 serves up piping hot from the kitchen includes the Hokkien Mee and that throws you back to streetfare of Johor Bahru, Peranakan-inspired Assam Fishhead and the signature JB White Bee Hoon that will send your tastebuds into overdrive. And if you are a meat-lover, sink your teeth into the succulent Mongolian Pork Ribs. Seafood lover? Try the Lala White Bee Hoon that is generously peppered with juicy clams, and not forgetting the cereal prawns that is crispy and QQ all at the same time. And as Phil, co-founder tells his customer, “If it’s not good enough for us, it is not good enough for you”.